Each year the BMW Car Club of America throws a party—a world famous party known as Oktoberfest and sometimes simply O’Fest. This celebration of everything BMW occurs at exciting locations throughout the country and is the ultimate motorsport family reunion. This year we are fortunate to have our festivities presented by Michelin once again!

Looking for heart-racing driving experiences? Or maybe leisurely tours through beautiful parts of the country? Oktoberfest features that and more! We offer seminars to learn more from our partners, classes on how to drive more safely, and an opportunity to display and view some of the best cars on the planet! Check out our events page to learn why you have to be there!

Hyatt Regency Greenville offers O’Fest attendees the perfect balance of Southern hospitality and modern amenities. Located in the trendy downtown area of Greenville, it’s near the area’s best dining, shopping, and entertainment.

Oktoberfest has been an annual tradition since 1970! We’ve been to both ends of the country, and many parts in between. Take a look at our past events to view the history of O’Fest, and to view some of the competition results.